With millions of mobile devices being purchased and enabled on a monthly basis, it is time to accept that business can no longer ignore the power of apps. Experience shows that twenty percent of online searches are performed on web mobile applications, in Ottawa and everywhere else on the planet.
While today more than 90% of websites aren’t optimized for viewing on the majority of mobile devices, almost 75% of residents in North America perform research and make decisions daily by viewing a website on their mobile device! There are over 260 million individuals in North America, walking around searching and making decisions each and every day!
Before you brush this information off, consider it for a minute. How many family members, friends and colleagues do you see each and every day? Now, ask yourself this one very important and revealing question – where does their hand end and their phone begin? You can’t remember… can you? They’ve been holding their phone so long that there’s no longer a visual disparity between their phone and their hand anymore is there? In fact if they put their phone down for a few minutes, you’d likely feel awkward, almost as if they were walking around naked, wouldn’t you?
Alternately, you can just check out the statistics reported by reputable companies, I’ve cited references below. All jokes aside… it’s about to get worse!
Over 70% of the world’s population now have a mobile phone; that’s over 5 billion mobile subscribers1, and in places like the US, it’s 9 in 10 people. With children now more likely to own a mobile phone than a book, with 85% of kids owning a phone as to 73% having books! Now that’s a pretty crazy statistic!
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