Search Engine Optimization, also known as SEO, is the process of improving the visibility of a website, article, blog, podcast or video in “organic” search results by leveraging the processes that search engines use to rank sites. FYI: Consumers trust organic results over paid advertising. Just so you know, SEO in Ottawa is the same as it is everywhere else, because it is all in one place, cyberspace.
By now you should understand that the more visitors you get to your website, the more opportunities you will have to inform and sell. You might also know that the more often your site appears on Page 1 of any search, the more traffic you will receive. You may not know that less than 20% of searchers will click to see Page 2 results, and 80% will just re-enter a different search string. You may also know that some search strings are used over and over and these are known as “keywords.”
Words may be created equally, but not all words are used equally. For instance, adding an “s” to “Designer” or “Company” can be the difference between hundreds of searches per month and hundreds of thousands of searches per month. Suffice it to say, that if you know which keywords have high traffic, you understand how to leverage that information so that search engines index your site under those terms, then you get more traffic than your competition.
If your company marketing strategy is to acquire more customers or extend extra services to your existing clientele then it is imperative that you find partners to help you leverage Search Engine Optimization, Marketing Strategies and Web Design.