If you woke up this morning and suddenly realized that you are in the 21st Century, which is not the Century you were born in, not the century you were trained for and you wish that you had watched more episodes of Star Trek, well you’re not alone. But don’t panic, we are only at the beginning of the Century, and although you may feel like you’re behind, there is time to catch up. Let’s bring up to speed.
The Universe started with a Big Bang and now it’s a half hour television series. But that may not help you much. The world that we left behind was the 20th Century. In that world, Marketing had evolved to be a one-way communication for those who could afford it. Past marketing modalities for Business were limited to spending thousands of dollars for the printed word, tens of thousands for radio broadcasts and hundreds of thousands for television spots. Broadcasts were a one-way communication that consumers were forced to endure in order to read an article, hear the latest hit or see how their favorite show ends. Online Marketing with Mindgame Marketing
With 97% of consumers going online to research new products and services, it is no mystery that Businesses need to find a way to connect online. But in this Century consumers CHOOSEwhat they want, how they want it and when they want it. If they are not engaged, they can be gone in less time than it takes to finish reading this sentence.
So, now that you understand the concepts, it is time to bring you to the conclusion that other things have changed as well. Communications have changed, expectations have changed and how we handle Business has changed. For better or worse, we are in a pivotal point in time where everything is in flux. And, as they say, “the more things change, the more they stay the same.” See us at Online Marketing with Mindgame Marketing.